How to prevent the community manager from exploding

tug

<vent on>

To all organizations who think they’ve got it all sorted out so nicely because they have a community manager MANAGE it all…

Calling them ‘manager’ doesn’t mean they can control everything their community does or say unless you actually:

  • give them managerial rights over their community members (which you can’t if the community is comprised of customers or external parties);
  • inform them of the things you are doing BEFORE you are doing them instead of just dropping a bombshell and expecting them to manage the fallout;
  • understand that their role requires them to build a personal relation with their community which means that they are VULNERABLE when you take decisions that affect those community members without communicating them properly.

 

And to community members out there that seem to think the community manager is there just to help them….

Loving your community manager is great but that doesn’t exempt you from the responsibility to understand that:

  • your community manager is no philanthropist and needs that pay check their employer sends them every month just as much as you do. It’s not a case of loyalty, it’s a case of simple economics so don’t expect them to take impossible stands against their own employer;
  • the fact that they are called a ‘manager’ doesn’t mean they actually have any real managerial power or influence within their organization. In fact a community manager is by far the most powerless manager in any organizational tree. Don’t expect them to change the world, just ask them to help you find the right tree to bark up;
  • you think you are frustrated by how things go…?!? think again and start realizing they are probably too. Work together and don’t just vent. That’ll get a lot more done.

 

And to all… give them a bit of respect and TLC and realize they are in general doing a really good job of doing the impossible!

<vent off>

In dedication to some pretty awesome community managers out
there and a few in particular.

You know who you are ;)

From describing to applying – user training taken seriously

It still is one of the most common mistakes made ever… Implementing new or updated software without providing user training as the reasoning is: “Oh, we don’t need to train our users. They have been using this (or similar) software for years, surely they know by now how to use it“.

Well, do they really? I’ve recently been involved in several adoption projects where we trained both new users as well as users who had been using collaboration tools for years on how common features in everyday tools like mail, calendar, task lists and contact books can help them become more effective. One of the comments we got back a lot was: “I was aware of most of it but never really applied it to how I could use it in my own job, now I see how it can help me I wish we had gotten this training years ago!“.

The thing is that to those implementing the software it often all seems so straight forward. “It’s mail? How hard can it be?” or… “Come on, everyone knows how to autosum a column in Excel!“. Reality is though – users often don’t.

“I didn’t even know it could do that!”

Often users simply don’t know all the functionalities that the software they get offers because nobody ever showed them. Most times they use only a small percentage of it’s capabilities, not because they don’t want to use more of it but because nobody took the time to set them down and show it.

“I know it can do that, I just don’t have a clue how ‘I’ can get it to do that…”

Without training most users simply won’t know how to use half of what they have.  “Well they can use the Help can’t they? Or ask?“. Yes they can. But asking often implies inadequate knowledge of something and a lot of users don’t feel comfortable admitting to their coworkers not knowing something that others seem to think is such implied knowledge. And Help files? Well,… Ever tried using MS Excel Help to figure out how to create a pivot table?…

The most important one though in my opinion, and one that is often the biggest culprit of failed user adoption is:

“I don’t see how it can help me do my job better”

The mistake made here is that often implementers and trainers focus on showing users HOW to do things without explaining to them WHY this could be beneficial to them. Expecting users to be able to make the leap from seeing a ‘feature’ into applying it to their daily job without helping them to do so is often one step too far for a lot of them. Especially with the wide variety of software and functionalities we have nowadays.

For instance: If you talk to users about the ‘awareness’ functionality in instant messaging software like Lync or IBM Sametime you can simply explain that they can change their status to “not available” or “do not disturb” or you can start a discussion and address the topic of constant availability, where IM stands in the array of options we have nowadays to contact each other (mail, phone, face-to-face, etc), why and where it can be handier to use one over the other and how users can – and should – make choices about their availability to be contacted in that way.

Last but not least:
Enablement, education and training should never be seen as temporary things. Good adoption of technology and methodologies requires repetition and involvement so don’t stop after you’ve implemented the software; done your training sessions and provided reference materials. Reiterate the knowledge by regularly posting small tips & tricks on bulletin boards or intranet sites, by uploading videos, by having users interviewed  – or better yet – stimulating them to write blogs and wiki’s themselves about how it helps them to do their job better and by offering over the shoulder support.

So….

  • Never assume
  • Involve the user to train the user
  • Start with addressing the ‘why’ before going into ‘how’
  • repeat & reinforce

But most importantly have fun doing it… Nothing is more satisfying then seeing that ‘light bulb’ go on in someones eyes when they learn that one thing that will make all the difference to them in their day to day job… :)

 

IBM Connections 4.5 and Connections Content Manager available

As announced the IBM Connections 4.5 release and the Connections Content Manager add-on were made available for download today through the appropriate channels. The following sites give information on features, links to relevant content and pricing:

Enjoy!

IBM Connections 4.5 and Connections Content Manager release dates announced

IBMCNXLogoIBM outdid itself this time by announcing the release of IBM Connections 4.5 and the new Connections Content Manager for March 29th 2013. Only 2 months after first presenting it at IBM Connect.

On top of the great new features IBM Connections 4.5 offers, Connections Content Manager will additionally offer document management functionality like checkin-checkout, nested folders, versioning & draft control as well as integrated access security to organize and control content within the IBM Connections communities. A great addition to an already great platform! To see why this could be important to you check out a blog about the new functionalities I did a few weeks back based on the announcements at IBM Connect. It should give you an indication of what to expect.

For those interested in seeing what all this will entail there will be a webcast about IBM’s social business platform hosted by IBM tomorrow (March 13th) where both IBM Notes Social 9 Edition as well as IBM Connections 4.5 & Connections Content Manager will take center stage. Don’t wait too long and register now, this is one you don’t want to miss!

  • Announcements letter for IBM Connections & Connections Content Manager (available March 29th): link
  • Announcement letter for IBM Notes 9 Social Edition (available March 21st): link