Interesting infographic by www.flowtown.com on the usage of Google+. There have been a lot of jokes around the internet on whether or not Google+ is really being used or if, after the initial hype most users returned to their old and familiar platforms. This seems confirmed by this infographic that shows only 17% of registered Google+ users is considered ‘Active’ and a ‘Frequent Google+ user’.
So did they loose the battle? No, I don’t think so. If you manage to pull in over 40 million users within a couple of months you must be doing something right. They just have to find their edge and unique selling point and that 83% that is currently inactive will be flocking back. The problem seems to be though that they don’t really know yet what that unique selling point is….