Session as delivered by Sasja Beerendonk & me at ICONUK in London on September 12th 2014

Beyond theory: Trials & tribulations in becoming a successful social business

Abstract: There is lots of theory about how to become a social business but what really does or doesn’t work? We wanted to know and interviewed 32 companies in various stages of their journey to becoming a social business. Not just highlighting the big wins but also talking about the struggles and small successes that really made the difference.

Taking the experiences of 32 companies and combining it with the theories surrounding change management and change adoption, we’ve created a Social Business journey scenario that can help you identify the successes and avoid the pitfalls in becoming a social business.