On Tuesday Jan 27th 2015 my coworker Sasja Beerendonk and I had the privilege to present at IBM ConnectED in Orlando, FL on our favorite topic of Social Business. Below is the session abstract & slide deck for those interested.

BP202: Beyond Theory: Trials and Tribulations in Becoming a Successful Social Business

There are many theories and ideas around “how to become a social business” but what really does or doesn’t work? We wanted to know, and instead of just going blindly with the theory, we did the opposite and interviewed 32 companies in various stages of their journey to becoming a social business. Not just asking them about the big wins, but also talking about the struggles and small successes that really made the difference for them. Taking these experiences and real life examples of companies the likes of Dutch Railways, DAF, Saxion, Forbo Eurocol and Bavaria, and aligning them to the various theoretically relevant concepts, we were able to come up with some interesting concepts. In this session, we will take you through these concepts and theories and, using the examples provided by the companies, show you how these can help you identify the successes and avoid the pitfalls in becoming a social business.